DIGITAL CULTURE IMPACT THE SMES ORGANIZATION BUSINESS OUTCOMES

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Published Apr 18, 2020
https://doi.org/10.69899/limes-plus20171101a
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Vol. 17 (2020): THE INFLUENCE OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL EFFICIENCY

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Jelena AVAKUMOVIC
Faculty of Management, Serbia, University Union – Nikola Tesla, Belgrade
Jovanka POPOVIĆ
Faculty of Management, Serbia, University Union – Nikola Tesla, Belgrade
Milan BESLAC
High School for BA & Entrepreneurship, Belgrade
Goran CORIC
Raiffeisen bank

Abstract

As the values of digital culture of an organization should be actionable, distinctive, and linked to results, the aim of the research was to show that the impact of the digital culture on the organizational success through its outcome can encourage persistent striving for customer-focused, scalable results. To that purpose there was experimental online research provided in 114 SMEs in Serbia in 2019. Methods used are descriptive statistics, ANOVA test and Pearson’s correlation. Key results support the hypothesis of the paper that the Digital culture with its values, impact, speed, autonomy and openness influences the output of the organization measured through the impact on its factors, agility, collaboration, customer focus, diversity, execution, innovation, and integrity, fast-growing and financial performance. The authors hope that such a system of interrelated values and digitally enabled practices can be remarkably effective when management of the organization gets it right. The realities of how companies talk about their culture is consistent with a prominent theory that defines organizational culture as a set of norms and values that are widely shared and strongly held throughout the organizational output, quality, productivity and safety improvement. The contribution of the paper is the research of the core values of the digital culture in direction to capture the values to the distinctive essence of an organization, providing the clearly link to business outcomes.

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How to Cite
DIGITAL CULTURE IMPACT THE SMES ORGANIZATION BUSINESS OUTCOMES. (2020). Limes-plus, 17(1), 101-119. https://doi.org/10.69899/limes-plus20171101a

How to Cite

DIGITAL CULTURE IMPACT THE SMES ORGANIZATION BUSINESS OUTCOMES. (2020). Limes-plus, 17(1), 101-119. https://doi.org/10.69899/limes-plus20171101a

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