Published: 10.07.2025

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Articles

AI IN CONTENT MARKETING: ADVANTAGES AND DISADVANTAGES IN THE AI ERA

Sladjana Cabrilo, Hanh T. My Vu, Lam V. Nguyen, Dragana Vujovic Djermanovic (Author)

9-24

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3009c

AI IN THE FINANCIAL INDUSTRY: HOW TO PREVENT DATA BREACHES

Aleksandar Šević, Željko Šević (Author)

26-41

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3025s

APPLICATION OF ARTIFICIAL INTELLIGENCE (AI) IN BIOTECHNOLOGY AND MEDICINE

Vera Popović, Jelena Bošković, Aleksandar Filipović, Marko Popović (Author)

44-71

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3043p

INTEGRATION OF ARTIFICIAL INTELLIGENCE IN PROFESSIONAL ARCHITECTURAL PRACTICE

Semir Poturak (Author)

73-97

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3073p

ETHICAL IMPLICATIONS AND SOCIAL CHALLENGES OF ARTIFICIAL INTELLIGENCE DEVELOPMENT TOWARDS ARTIFICIAL GENERAL INTELLIGENCE

Viktor Radun (Author)

99-119

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3099r

IRRESPONSIBLE USE OF CHATGPT IMPEDES ACADEMIC PERFORMANCE

Nataša Đurđević, Marija Maksimović, Tatjana Mamula Nikolić (Author)

121-147

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3121d

CHALLENGES OF HUMAN RIGHTS PROTECTION AND SECURITY IN THE AGE OF ARTIFICIAL INTELLIGENCE

Aleksandar S. Đorđević, Stevica Deđanski, Boris Jevtić (Author)

149-170

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3149d

APPLICATION OF ARTIFICIAL INTELLIGENCE IN DETECTION AND PREVENTION OF PEER VIOLENCE: A LITERATURE REVIEW

Zorana Bodiroga (Author)

171-190

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3171b

THE IMPACT OF AI-SUPPORTED SERVICES ON CUSTOMER EXPERIENCE: A CASE STUDY OF THE HOTEL INDUSTRY IN SERBIA

Stevica Deđanski, Boris Jevtić (Author)

193-214

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3193d

DIGITAL TECHNOLOGIES, AI AND CONSUMER BEHAVIOR: THE INFLUENCE OF INFLUENCERS

Svetlana Kralj, Tatjana Mamula Nikolić (Author)

215-233

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3215k

PROGRESS OF ARTIFICIAL INTELLIGENCE: CHALLENGES AND OPPORTUNITIES IN E-TOURISM

Žaklina Spalević, Ivan Trifunović, Sanja Marković (Author)

235-251

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3235t

APPLICATION OF ARTIFICIAL INTELLIGENCE IN DETECTING FRAUD IN TOURISM

Ivan Trifunović, Žaklina Spalević, Dejan Rančić, Filip Marković, Milan Simić (Author)

253-269

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DOI: https://doi.org/10.69899/limes-plus-en-24212-3253t