CULTURAL POLICY OF CITIES AND CREATIVE ECONOMY OF HERITAGE

Abstract

In the need to impose on decision-makers a road map that will contain convincing arguments for investing in the field of cultural heritage, researchers in cultural heritage policy use various values of analytical research and socioeconomic indicators to facilitate the understanding of future directions. In this framework, this paper analyzes the European perspective of development and related spheres of influence, which arise in the socioeconomic chain of contemporary production and heritage branding. As inspiring case studies for adopting good practices, the paper also observes three examples of successful interpretations of heritage from neighboring Albania, which may give rise to a situational analysis of the current trends in the Montenegrin context. Since there is a certain inertia in the acceptance of new models of heritage management, this paper considers the issues of the unused potential of Montenegrin cities as well. Fundamentally, the paper emphasizes the solutions that have already been theoretically and practically implemented and connected in the cycle of complementary activities of the creative economy of heritage, but also critically relates to the Montenegrin reality, which requires a new approach in its management.