PRIMENA VEŠTAČKE INTELIGENCIJE U OTKRIVANJU PREVARA U TURIZMU

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Published Jul 10, 2025
https://doi.org/10.69899/limes-plus24212-3277t
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Vol. 20 No. 2-3 (2024): EKSPANZIJA VEŠTAČKE INTELIGENCIJE

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Ivan Trifunović
Turistička organizacija Vrnjačka Banja, Vrnjačka Banja
Žaklina Spalević
Fakultet za turistički i hotelijerski menadžment, Beograd
Dejan Rančić
Elektronski fakultet, Niš
Filip Marković
Fakultet tehničkih nauka, Kosovska Mitrovica
Milan Simić
RMIT University, Australija

Abstract

Turizam je postao ključna grana ekonomije u mnogim zemljama tokom ovog veka, nudeći ogroman potencijal za generisanje radnih mesta i ekonomski rast. Upravo razvoj informacionih tehnologija i veštačke inteligencije transformišu turističku industriju, omogućavajući personalizovana iskustva, optimizaciju putovanja i unapređenu podršku korisnicima. Sa porastom onlajn-plaćanja u turizmu dolazi i rizik od različitih oblika prevara. Zbog toga je sve važnija uloga veštačke inteligencije, posebno mašinskog učenja i dubokog učenja, u otkrivanju prevara i obezbeđivanju sigurnih finansijskih transakcija u e-turizmu. Dok veštačka inteligencija nastavlja da oblikuje turističku industriju na bolje, ona se suočava i sa izazovima onlajn-prevara, pružajući priliku za unapređenje podrške korisnicima, personalizaciju iskustava i poboljšanje efikasnosti, dok se istovremeno bavi bezbednosnim problemima u onlajn-transakcijama.

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How to Cite
PRIMENA VEŠTAČKE INTELIGENCIJE U OTKRIVANJU PREVARA U TURIZMU. (2025). Limes-plus, 20(2-3), 277-297. https://doi.org/10.69899/limes-plus24212-3277t

How to Cite

PRIMENA VEŠTAČKE INTELIGENCIJE U OTKRIVANJU PREVARA U TURIZMU. (2025). Limes-plus, 20(2-3), 277-297. https://doi.org/10.69899/limes-plus24212-3277t

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