AI IN CONTENT MARKETING: ADVANTAGES AND DISADVANTAGES IN THE AI ERA
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Abstract
Artificial intelligence (AI) is rapidly changing many industries, including content marketing. AI tools can automate various content creation and distribution tasks, allowing marketers and content creators to increase their efforts. However, it also brings new threats and challenges that need to be addressed. This project examines the key ways AI influences content marketing strategies. More specifically, it aims to understand the benefits and drawbacks of AI in content marketing and anticipate the future of AI integration into content marketing. The research collected data through a structured interview conducted with a marketing expert and then compared gathered insights regarding the advantages and disadvantages of AI in content marketing with ChatGPT-generated responses. The main findings reveal that efficiency and imagination enhancement are the main advantages of AI in content marketing, with the lack of human touch, data privacy and ethical concerns as the disadvantages. The study contributes to the current theoretical discussions on AI in content marketing, providing insights that are beneficial for marketers and helping marketing managers refine strategies for using AI more effectively in content marketing.
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References
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